Beware virtual tours! Better ways to sell.

Some agents have introduced a number of concepts and innovations which they hope will impress you enough to sell your property through them, yet I dont believe that every apparent “tool” at an agent’s disposal is necessarily to your best advantage.

For example, some agents use virtual tours on their website, and on the surface this appears to be a reasonable and useful facility. However, I choose not to use virtual tours of clients’ property on websites. This is because I dont believe that anyone will buy your property unless they actually step inside and have a look for themselves. The purpose of a website is to encourage buyers to contact me and, following qualification procedure, subsequently view your home. Virtual tours can even prevent viewings as there appears to be no need for the buyer to physically visit your home.

Additionally, virtual tours often convey little, if anything, of the atmosphere that a property has to offer. Unfortunately, atmosphere is often the hidden “I’ll know it when I see it” quality to which buyers certainly do need to be exposed.

One of my roles as your estate agent is to ensure that maximum numbers of qualified buyers actually visit your property, and this has been a key component of success. I know I’d rather give my property to an agent who has a great record of getting buyers through your door, than to one who has tried to automate what remains essentially a people business!

Why not put me to the test? Please feel free to contact your friendly property expert today - that’s me!.